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Wednesday, April 3, 2013

Oprah, Hillary, Angelina, Meryl, and...FreshPaper (!)

Friends of Fenugreen,
We're excited to announce that FreshPaper will be featured at the 2013 Women in the World Summit at the Lincoln Center, April 4-5th.
Fenugreen FreshPaper at Women in the World Summit
Fenugreen Inventor & Founder, Kavita Shukla, will be speaking at the summit along with Hillary Clinton, Angelina Jolie, Meryl Streep, Oprah Winfrey, Tom Hanks, Barbara Walters, Diane von Furstenberg, Ambassador Melanne Verveer and many other inspiring leaders, advocates & innovators.

Hosted by Newsweek & The Daily Beast, the Women in the World Summit will "explore the global issues behind the news through narratives of courageous, indomitable pioneers from disparate cultures who are fighting for the rights of women and girls." Kavita will be honored as a "Mother of Invention" for her work on FreshPaper. Please join us for this unique event in New York City or by tuning in to the livestream on April 5th at 9 AM EST.

It has been an incredible journey - your support has taken FreshPaper from our local farmer's markets to the global stage. In the last month, we've seen FreshPaper featured by The Financial Times & Organic Gardening, as one of the "Top 5 Products" at the world's largest natural products expo, at gatherings of food leaders & global brands, and as a "game-changing, disruptive innovation" by The Economist.

You’ve been with us every step of the way, and made us believe that a simple idea really can take on a massive global challenge. Thank you so much.

Together, we’re getting closer to “Fresh for All.”
The Fenugreen Team
PS – Want to learn more about what’s fresh at Fenugreen? Take a look below...

Fenugreen FreshPaper featured by The Economist
Breaking News!
A few days ago, FreshPaper was showcased at The Economist's Innovation Conference in Berkeley, California (selected out of nearly 2000 innovations from around the world)! After an intense "Shark Tank" style grilling by renowned investors Tim Draper of Draper Fisher Jurvetson, Naveen Jain of The World Future Institute & Debbie Brackeen of Citi Ventures in front of a live audience, we were shocked to hear that FreshPaper was selected as both the audience favorite & the judges' choice for the 2013 The Economist-InnoCentive Award. It was amazing to share FreshPaper with so many thought-leaders and journalists, and we look forward to being back in the Bay Area soon.

Fenugreen FreshPaper Founder & Inventor
Fenugreen in New York
We were thrilled to be invited back to TEDxManhattan - Changing the Way We Eat at the New York Times Center to share an update about how TEDxManhattan took our simple idea to places we could never have imagined. Our Inventor & Founder, Kavita, spoke about our grassroots growth and the launch of our “Buy a Pack, Give a Pack” Program. (You can watch all the talks -- including White House Chef Bill Yosses, Stonyfield CEO Gary Hirshberg, and our update -- at this link). The night before, TEDxManhattan attendees took a behind-the-scenes tour of the new American Museum of Natural History exhibit about food - "Our Global Kitchen: Food, Nature, Culture" explores the complex and intricate food system that brings what we eat from farm to fork. (Definitely worth checking out! You can watch this interview with some of the attendees, including Kavita, for a sneak peek.)

We also had a wonderful time at the 2013 Green Biz Forum in Times Square, NYC where Kavita shared FreshPaper’s story as part of the "One Great Ideas" series featuring sustainable business leaders including Robin Chase, Co-Founder of Zipcar and Tony Hsieh, CEO of Zappos. (You can watch the video of the talk here). This year’s forum brought together leaders in business and government, seeking to bring sustainable practices to some of the world's largest organizations.

Fenugreen FreshPaper Founders
FreshPaper’s West Coast Debut at NPEW
FreshPaper made its West Coast debut and was selected as one of the Fenugreen FreshPaper Mascot"Top 5 Products to See" (out of thousands!) at Natural Products Expo West, the world's largest natural/organic exhibition! With a record attendance of 63,000+ this year, it was also a record-setting day at our booth with many new folks stopping by (including some young fans!) We were amazed by the warm reception from stores & customers alike, and FreshPaper will soon be available in a several new locations throughout the country (click here to find a store near you)!

The Word Continues to Spread...(thanks to you!)
The Financial Times just featured our Founder, Kavita, as one of 6 notable entrepreneurs who had an "early start," along with Warren Buffett, Cornelius Vanderbilt, and the Founder of Ikea!
FreshPaper was also recently featured by Organic Gardening Magazine (currently on newsstands!), Malibu Magazine and the Mother Nature Network and was named one of the “Top 50 Great Ideas” by Restaurant Magazine!

Whew...that's all for now! It’s been an overwhelming few weeks, but we’re grateful for your support & excited about what comes next -- we're working to get FreshPaper to our local food banks and very soon, to farmers in need across the globe.
Fenugreen FreshPaper Mission