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Friday, December 28, 2012

Behind the Scenes at Noma - the World's #1 Restaurant


Last month, Fenugreen's Founders went behind the scenes at Noma, the "Best Restaurant in the World." Renowned for its innovative use of locally sourced & seasonal ingredients, Noma is pushing the boundaries of food & sustainability. We were excited to have the chefs try FreshPaper! 

Read More:
The World's 50 Best Restaurants: http://www.theworlds50best.com/awards/1-50-winners/ 

The Washington Post, "In Copenhagen, Noma restaurant offers food for thought:" http://articles.washingtonpost.com/2012-09-12/lifestyle/35495963_1_new-nordic-cuisine-claus-meyer-noma

 The restaurant is located in an old warehouse on the waterfront in the Christianshavn neighborhood of central Copenhagen

 The Dining Room has only 12 tables

 The cozy lounge

 Simple decor features only Nordic materials



Noma's friendly team of chefs comes from all over the world, drawn by the restaurant's mission and uniquely creative culture - we were excited to have them try FreshPaper!




 Freshly prepared local vegetables, just before lunch

The newly designed Noma "experimentarium" consists of a test kitchen, herb garden, and office. It was created as a space for the chefs to be able to play with ingredients and invent new dishes:


 Noma's CEO Peter Kreiner in the Test Kitchen


Hundreds of amazing local ingredients fill the wooden cupboards lining the Test Kitchen


The beautiful Noma Lab interior is designed exclusively using local Nordic materials, and was built without a single nail in the walls or flooring



Noma's CEO, Peter Kreiner (& our gracious host for the morning!) with Fenugreen Founder, Kavita


The Noma herb garden


Fenugreen Co-Founder Swaroop with Noma's CEO, Peter Kreiner greeting a new friend near the Test Kitchen



Fenugreen Co-Founder Swaroop with Noma's CEO, Peter Kreiner & Unnamed Friend

Noma's CEO Peter Kreiner leading the way to the Nordic Food Lab


Walking along the dock towards the Nordic Food Lab - a floating experimental kitchen set up on a houseboat by Noma chef Rene Redzepi

Docked next to Noma, the Nordic Food Lab is an amazing floating experimental kitchen - chemists, chefs, scientists, anthropologists and academics work together to push the boundaries of food innovation and share their findings with the world:




All aboard! 


Ben Reade, Head of Culinary Research & Development at the Nordic Food Lab

The industrial kitchen inside the houseboat is bright and cheery (and sways with the water).

Pictures of some of the world's most famous chefs share wall space with prints of various roots and vegetables. Rows of glass jars and plastic containers are filled with samples from local foraging trips.



Noma's CEO, Peter Kreiner (& our gracious host for the morning!) with Fenugreen Founder, Kavita


Thursday, December 20, 2012

FreshPaper display at Whole Foods Dedham

All Whole Foods regions (North Atlantic, Northeast, Mid-Atlantic & Pacific Northwest) have been restocked with FreshPaper in the *NEW* holiday crates (handmade in the USA)!

If your local store is sold out - please let us know! We'll work to get them restocked ASAP!

We're working around the clock to keep up with holiday demand...Thanks so much for the outpouring of support for our "Buy a Pack, Give a Pack" initiative to get FreshPaper to food banks affected by Hurricane Sandy!

Please help us spread the word & get A LOT of FreshPaper to those in need.

*Want your own holiday crate?*
They are available exclusively online: http://store.fenugreen.com/

Wednesday, December 12, 2012


Just got this in the mail...!

Resolution adopted by the Cambridge City Council congratulating Fenugreen on "going global" and "earning worldwide acclaim for manufacturing FreshPaper, a paper product that keeps fruits & vegetables organically fresh for two to four times longer to encourage healthy eating habits..."